Domain Ranking Factors:
1. Domain Age
2. Keyword Appears in Top Level Domains
3. Keyword As First Word in Domain
4. Domain Registration Length
5. Keyword in Subdomain Name
6. Domain History
7. Exact Match Domain
8. Public vs Private WhoIs
9. Penalized WhoIs Owner
10. Country TLD extension
Introduction
In this list, I have compiled the domain ranking factors.
Google's algorithm combines over 200 ranking parameters.
I've mentioned some of the factors that contribute to domain ranking.
1. Domain Age
- Domain age may be a ranking factor for some other reasons.
- But according to Google "domain age helps nothing for ranking".
2. Keyword appears in TLD
- Placing our keyword in our domain does not help us for ranking.
- It just acts a application for the search enginges to display content.
3. Keyword as First Word in Domain
- Keyword as first word in domain is important for those who are building a brand or business.
- Because it is easy to remember your domain name as a brand.
- For Google it's not important to put keyword in our domain names for better rankings.
4. Domain Registration Length
- A domain name is our address on the web.
- A long domain name doesn't affect our site rankings on the web.
- But a short domain address or url is easy for marketing and also for search engine optimization.
5. Keyword in Subdomain Name
- Keyword in subdomain name will help us for on-page optmization.
- But it's not a necessary factor for ranking.
6. Domain History
- Domain history is not a necessary ranking factor.
- But, be careful while purchasing expired domains.
- Because, in some cases - a penalized domain carries the same penalty to the new domain owner.
7. Exact Match Domain
- EMD's are used for branding and adding information directly in the search result.
- It shows what is our website is about to the consumer in the search result itself.
- It is most widely used for remembering a particular site for particular service.
- There is no any proven benefit of EMD for SEO.
8. Public vs Private WhoIs
- The WhoIs data is just the information about the website or domain owner.
- Keeping it public or private is our own desires.
- It makes no difference to the ranking of a website.
9. Penalized WhoIs owner
- If any domain has previously been penelized.
- And the information of that domain owner, who is running other sites, appears in the WhoIs database.
- Then Google begins to look into their other sites that are owned by the same person.
10. Country TLD Extension
- Having a Top Level Domain extension helps ranking in that particular country.
- However, in the majority of situations, it has an impact on the domain's worldwide ranking.
Conclusion
The domain ranking variables listed above are Google's ranking factors.
The information presented here is correct to the best of my knowledge; if you discover anything incorrect, please leave a note in the comment box.
It assists us in making our web content more rich.